Psychological Marketing - huh?

I work with people on psychological marketing strategies to build their business. When people look at marketing, there are some good solid principles such as focusing on relationship building, but psychological marketing is different.

In psychological marketing, I look at the personality of the business owner to help them get in touch with their ideal client. We all have ideas about what our ideal client looks like, but when we really come down to it we have to ask, "really?" Most of my clients aren't absolutely certain.

When we get into psychological marketing, clients tell me it's like I'm reading their mind. They'll say "I never thought of it like that, but yes - that's exactly my ideal customer!" It's rewarding for both of us - and especially rewarding for the clients that professional will be reaching. We all like being ideal customers - and we all can be - as long as the professionals we work with have a clear understanding of themselves and who they want to attract. That's pretty cool!

Best of all, it "sticks." People come back to me years later to expand their business but that root ideal client hasn't changed for them. These clients energize them. They're fun to work with and are so appreciative.

Psychological marketing is also about attracting contractors, employees and co-workers. It's also about attracting the right people into your personal life.

If you'd like some practical tips to put to work right away, visit my web site at www.aricialafrance.com and download the free paper on "The Top 7 Marketing Mistakes and How to Avoid Making Them."

And after you've read it, come back here and let me know what else you'd like to learn about psychological marketing. If I use your idea, I'll send you a full length aha-inspiring meditation.

Until next time...happy trails!